Representatives of small and medium business will have access to online advertising on NTV, and its cost will be less than other sellers. According to “Vedomosti”,…
Tag: VIDEO ADVERTISING
MEDIASCOPE WILL ADD INFORMATION ABOUT MOBILE USERS TO THE BIG TV RATINGS IN 2018
Mediascope Research Company presented the results of the audit of its project Big TV Rating, which measures the total audience of television content on TV and…
YANDEX GATHERED ALL THE LARGEST TV CHANNELS ON THE HOME PAGE
In the spring of 2017 Yandex has placed on its home page button “TV online” and started testing the show of television programs. Now live broadcast…
IN 2018 MEDIASCOPE WILL MEASURE COUNTRY SIDE AND MOBILE TV VIEWING
Research company Mediascope announced at its client conference that it`s going from measurement of television to measurement of total-video and following that strategy systematically. The Director…
HOW MUCH MONEY DO RUSSIAN PIRATES MAKE AND ON WHAT
Pirates of the Russian Internet were able to get used to new conditions of existence — wide using of anti-piracy law has not led to the…
MAIL.RU GROUP WILL START INDEPENDENT SALES OF VIDEO ADVERTISING IN UGC-VIDEOS IN VKONTAKTE
Mail.Ru Group and its commercial partner Gazprom-Media Digital in 2018 will split the sale of video advertising on the social network Vkontakte. Mail.Ru Group will sell…
YANDEX WILL EVALUATE THE EFFICIENCY OF ADVERTISING ON ITS VIDEO PLATFORM
“Yandex” has tested its brand lift – a new tool for evaluating the effect of advertising in video network of the company. The study is based…
MEDIASCOPE: INTERNET USERS ARE WATCHING 63% LESS COMMERCIALS THAN TV VIEWERS
Online viewers watch 33 commercial videos monthly, its 63 times less than on TV. This was told by Mediascope research company. This format is more popular…
DMITRY CHERNYSHENKO: THE LEVEL OF TV VIEWING IN RUSSIA IS REDUCED, IT MOVES TO THE INTERNET
In 2016 at the initiative of the largest Russian media holding the national advertising Alliance (NAA) was created, it implemented a unified procurement platform of TV…