In 2017 Russian advertising market grew by 14% to 417 billion rubles, according to Association of communication agencies of Russia (ACAR). It will gradually slow down…
Tag: FORECAST
ANTON SAVINOV: DRAIN THE SWAMP
Causes of the decline of traditional media – how hipsters “squeeze” “parents” under “Macarena” and Konstantin Kinchev and join hands to build new media industry. Now…
USERS ARE GETTING USED TO PAY FOR CONTENT
Leading analysts and players of the Russian market of online cinemas summed up the preliminary results of 2017, highlighted the main trends and made predictions for…
ANDREY GROMKOVSKIY: WE LOOK AT THE FUTURE WITH OPTIMISM
In early January, the market has discussed prospects of development of the movie industry for the Hollywood studios in Russia. It was argued that “new taxes,…
MARKIT IHS: NETFLIX IMPACT ON THE MARKET IN CENTRAL AND EASTERN EUROPE
According to IHS analyst Markit Andrei Popov, Netflix has a significant impact on subscriber television in Central and Eastern Europe, despite the fact that its penetration…