In early January, the market has discussed prospects of development of the movie industry for the Hollywood studios in Russia. It was argued that “new taxes,…
Category: Editor’s Choice
MEDIASCOPE: INTERNET USERS ARE WATCHING 63% LESS COMMERCIALS THAN TV VIEWERS
Online viewers watch 33 commercial videos monthly, its 63 times less than on TV. This was told by Mediascope research company. This format is more popular…
by RUVOD
DMITRY CHERNYSHENKO: THE LEVEL OF TV VIEWING IN RUSSIA IS REDUCED, IT MOVES TO THE INTERNET
In 2016 at the initiative of the largest Russian media holding the national advertising Alliance (NAA) was created, it implemented a unified procurement platform of TV…
by RUVOD