Producers of Russian thematic channels are not satisfied with the fact that their foreign competitors, including Discovery, receive more money from paid TV operators. The idea…
Tag: MEDIASCOPE
IVI WILL START TO SELL SMART TV APPS OF RUTUBE AND OTHER PARTNERS
In 2018 Russia’s largest online cinema ivi starts to sell the application of Rutube on the Smart TV platform on an exclusive basis, as well as…
MEDIASCOPE WILL ADD INFORMATION ABOUT MOBILE USERS TO THE BIG TV RATINGS IN 2018
Mediascope Research Company presented the results of the audit of its project Big TV Rating, which measures the total audience of television content on TV and…
VKONTAKTE IS PLANNING TO COMPETE WITH YOUTUBE
The owners of the social network “Vkontakte” intend to create various video content and by that to entice the audience from YouTube, says “Vedomosti” with reference…
IN 2018 MEDIASCOPE WILL MEASURE COUNTRY SIDE AND MOBILE TV VIEWING
Research company Mediascope announced at its client conference that it`s going from measurement of television to measurement of total-video and following that strategy systematically. The Director…
SPORTS BROADCAST IN ODNOKLASSNIKI BROKE THE RECORD BY QUANITY OF WATCHING OVER TV
The interest of the audience for live broadcasts of the Moscow stage of the Grand Prix of figure skating Rostelecom Cup in “Odnoklassniki” exceeded expectations. The…
MEDIASCOPE: INTERNET USERS ARE WATCHING 63% LESS COMMERCIALS THAN TV VIEWERS
Online viewers watch 33 commercial videos monthly, its 63 times less than on TV. This was told by Mediascope research company. This format is more popular…
DMITRY CHERNYSHENKO: THE LEVEL OF TV VIEWING IN RUSSIA IS REDUCED, IT MOVES TO THE INTERNET
In 2016 at the initiative of the largest Russian media holding the national advertising Alliance (NAA) was created, it implemented a unified procurement platform of TV…