Representatives of small and medium business will have access to online advertising on NTV, and its cost will be less than other sellers.

According to “Vedomosti”, “Yandex” has signed a contract with NTV (part of “Gazprom-media”), in accordance to which the video advertising on ntv.ru website and other Internet sites, where the player of channel is, will be sold through an Advertising network of “Yandex” (YAN).

Through Yandex Advertising Network, advertisers can place ads through the auction or on fixed price. Advertising video can be constructed as video-adding – from text ads in “Yandex.Direct” service. According to Leonid Savkov, Commercial Director of “Yandex”, due to the relatively low cost of placement representatives of small and medium business will have access to advertising on NTV; who unlike large advertisers usually can`t afford advertising on television.

Earlier, NTV sold online advertising through the seller of Gazprom-Media Digital (GPMD). According to the channel, in 2017 the growth of income from the sale of advertising on the Internet amounted to 166%.

Natalia Dmitrieva, CEO of GPMD, said to “Vedomosti” that the company continues to work with NTV, in particular, implements special projects for the channel’s website.

At the beginning of 2017, “Yandex” has added to the main page “TV online” section with live broadcasts, including broadcasts from Federal TV Channels. According to “Vedomosti”, Internet Company offered almost all of them to advertise through its network.

SOURCE: Adindex