October 17 online cinema Megogo introduced a new corporate style of service, and also projects, the launch of which will take place later: own-brand set-top box…
Tag: RUSSIA
MARKIT IHS: NETFLIX IMPACT ON THE MARKET IN CENTRAL AND EASTERN EUROPE
According to IHS analyst Markit Andrei Popov, Netflix has a significant impact on subscriber television in Central and Eastern Europe, despite the fact that its penetration…
KANOBU WILL BE ENGAGED IN THE PRODUCTION OF CONTENT FOR AMEDIATEKA
Magazine about the geek culture and games “Kanobu” will produce content for online cinema “Amediateka”, is spoken in the message of two companies. “Kanobu” will use…
YANDEX WILL EVALUATE THE EFFICIENCY OF ADVERTISING ON ITS VIDEO PLATFORM
“Yandex” has tested its brand lift – a new tool for evaluating the effect of advertising in video network of the company. The study is based…
MATCH TV IS PROTECTING FROM PIRATES ON YOUTUBE
“Match TV” plans to protect YouTube videos from illegal distribution through Content ID mechanisms. During the first week of work in YouTube system revealed more than…
MEDIASCOPE: INTERNET USERS ARE WATCHING 63% LESS COMMERCIALS THAN TV VIEWERS
Online viewers watch 33 commercial videos monthly, its 63 times less than on TV. This was told by Mediascope research company. This format is more popular…
DMITRY CHERNYSHENKO: THE LEVEL OF TV VIEWING IN RUSSIA IS REDUCED, IT MOVES TO THE INTERNET
In 2016 at the initiative of the largest Russian media holding the national advertising Alliance (NAA) was created, it implemented a unified procurement platform of TV…
ROSKOMNADZOR HAS OPENED THE PERSONAL ACCOUNT OF THE COPYRIGHT HOLDER
Roskomnadzor developed an electronic service through which copyright owners can complain on pirate Internet resources. Department believes that a personal account of the owner will make…