Online cinema Okko launched a promotional campaign to mark the release of the film “Murder on the Orient Express” (USA, UK, Malta, Canada, directed by Kenneth Branagh, “Twentieth Century Fox CIS”) on the service February 23.

An unusual advertising campaign started with the release of the branded creati ve cover of the Metro newspaper in St. Petersburg. According to the plan of the “Dekabrist” Agency, which developed the creative part, special slots for eyes in super-cover of the newspaper should send readers to the traditional way of surveillance of classic detectives. The audience of the publication is invited to feel like real detectives from the books of Agatha Christie.

As part of the “Everyone is under suspicion” campaign, advertising of pre-order of the film in social networks and stimulating photo contests on leading platforms in social media has also been launched. On February 12, in St. Petersburg metro, where the newspaper with an unusual cover was distributed, there was filming of how passengers responded to unusual advertising.

Film “Murder on the Orient Express” was chosen for the campaign not by chance. The movie was a success in cinemas, collecting a lot of cash. In addition, this film is an adaptation of the cult detective of Agatha Christie, it is high-quality and thoughtful movie, designed for a wide range of viewers. We were inspired by examples of foreign colleagues who regularly organize bright promo campaigns of films and series, and it became interesting to us to make something new, to offer consumers unusual creative, to estimate reaction”,- comments Ivan Grodetsky, the CEO of Okko.

Now pre-order of the film “Murder on the Orient Express” is available in the online cinema Okko.