American Netflix is negotiating with the Russian company “Signal Media”(distributing the non-air channels of VGTRK) to purchase the rights to the animated series, told RNS source…
Category: Distribution
MARKIT IHS: NETFLIX IMPACT ON THE MARKET IN CENTRAL AND EASTERN EUROPE
According to IHS analyst Markit Andrei Popov, Netflix has a significant impact on subscriber television in Central and Eastern Europe, despite the fact that its penetration…
by RUVOD
YANDEX WILL EVALUATE THE EFFICIENCY OF ADVERTISING ON ITS VIDEO PLATFORM
“Yandex” has tested its brand lift – a new tool for evaluating the effect of advertising in video network of the company. The study is based…
by RUVOD
MEDIASCOPE: INTERNET USERS ARE WATCHING 63% LESS COMMERCIALS THAN TV VIEWERS
Online viewers watch 33 commercial videos monthly, its 63 times less than on TV. This was told by Mediascope research company. This format is more popular…
by RUVOD
DMITRY CHERNYSHENKO: THE LEVEL OF TV VIEWING IN RUSSIA IS REDUCED, IT MOVES TO THE INTERNET
In 2016 at the initiative of the largest Russian media holding the national advertising Alliance (NAA) was created, it implemented a unified procurement platform of TV…
by RUVOD