Family TV channel “Multimusica”, which began broadcasting on December 1, 2017, in January became the le ader in the average daily viewing time, ahead of other music channels in this indicator.

“Multimusica” channel won popularity among children and parents from the very first days of broadcasting. According to the Mediascope research company, which makes the rating of TV-watching and captures the popularity of TV channels, in January 2018 the population of Russia older than 4 years was watching “Multimusica” every day for 37 minutes a day (Data of Mediascope. Region: Russia, cities with population over 100 thousand people. Period from 01.01.2018 to 31.01.2018). According to this indicator, “Multimusica” became a leader among music channels for an adult audience older than 18 years – they spent an average of 38 minutes viewing every day.

“The success of “Multimusica” is in the uniqueness of the concept of the TV channel and its original content, which is constantly updated. This is the only children’s channel among music channels and music channel among children`s channels in Russia. On “Multimusica” the audience can see premieres each week: songs from popular cartoons, popular music videos, specifically created to karaoke video channel. It`s a pleasure that the channel has quickly become a leader in viewing time. This is an indicator of audience recognition, competent program policy and getting into the expectations of the audience”, – says Alexander Sablukov, General Director of “0+ Media”, which forms “Multimusica” channel for “Digital TV” Company.

“Multimusica” – is a non-stop TV channel of best songs from popular cartoons. Among them: contemporary “Leo and Tig”, “Masha and the Bear” (Masha e Medved) , the “Fabulous Patrol”, “Smeshariki”, “Mi-Mi-Mishki”, “Fiksiki”, “Derevyashki, musical classics of “Soyuzmultfilm”, as well as a number of foreign cartoon and animation series. Software grid of “Multimusica” created with recommendations of child psychologists and contains thematic blocks: “Wake up, kids!”(morning selection of cheerful songs),” Music school “(songs-training),” Songs-lullaby” (evening block with lullabies), hour of dancing and others.

“Multimusica” made by creative team which offered to the Russian audience such children’s TV channels as “Mult”, “Tlum HD” and Ani. These channels became popular in a short period of time and took leading position in Russian TV market.