Yandex will show the Olympic Games for the first time, and advertisers will be able to place ads in the broadcasts, said Internet Company. Company signed a contract directly with “Telesport” company, the owner of the rights to broadcast games 2018 in Russia.

Broadcasts will begin the day before the official opening of the Games in South Korean Pyeongchang — February 8, when the first competition starts. Yandex will show every race live, and users will be able to switch between different sports. Live broadcast will begin at 3 or 4 in the morning and end at six in the evening Moscow time, but the broadcast can be watched in the recording.

Live broadcasts and recordings of all competitions can be viewed on computers and mobile devices — at n Yandex application and on the search results page. Yandex offers to advertisers a special package at a fixed price: when placed on a million rubles the price will be 500 rubles per thousand shows in “Multiroll” format.

Show of the Olympic Games — is an important event for us, for the audience, and for the advertising industry. Sports fans will see the competition in full and at convenient time, and our partners will have access to a new segment of the audience, — says Leonid Savkov, commercial Director of Yandex. – Previously, advertising in the broadcasts of major sporting events could be bought almost exclusively on Federal channels. Now this can be done on Yandex, and at a price affordable not only to large advertisers. And our technologies will help to target advertising messages and evaluate their effectiveness.

About a year ago, Yandex launched on the main page of its search a “TV online” section, which began to show television programs of Russian channels. Now on the main page of Yandex live broadcast and recorded programs of “Perviy Kanal” (“channel one”), NTV, TNT, REN TV, “Channel 5”, “Russia-24”, RT, and others are available. Yandex monetizes TV content with its own video advertising.

Previously, Telesport and Mail.Ru Group agreed to broadcast the winter games in Pyeongchang on the sites of the Internet holding – in Odnoklassniki and Vkontakte.

SOURCE: SOSTAV