The owners of the social network “Vkontakte” intend to create various video content and by that to entice the audience from YouTube, says “Vedomosti” with reference to Dmitry Sergeev, Deputy CEO Mail.ru Group.

Quality video content is one of the ways to attract the attention of users and increase the time they spend in social network. According to Mediascope, now users are spending in “VKontakte” about half an hour a day, which is almost the same time American users spend on Facebook and YouTube (35 and 40 minutes respectively).

In addition, big shows are designed to attract the attention of producers of original content and advertisers. Before “Public games”, which gathered 219 billion views, the social network has already done some projects with communities (such as the cooking show “Street flood”, educational show “Sobolev bombs”), held sporting events, the largest of which was the showing of the football championship of Spain together with the “Telesport” company. Soon “Vkontakte” will show the continuation of the program of sketch show “Dayosh Molodyozh” together with Yellow, Black & White.

“Before such big shows were only available for TV channels. Now we also start them”, – said Sergeev. “VKontakte” hopes that the communities will be more and more engaged in creation of such big shows, and they themselves will attract quality manufacturers and sponsors.

Experts say that manufacturers now prefer to use YouTube for online distribution; even the audience of “VKontakte” is more in Russia. This is because now the producers have more opportunities to monetize their content inside YouTube – first of all on special projects with sponsors and native advertising.

SOURCE: SOSTAV