Rafael Abramyan, Director of strategy and investment of Rambler Group, commented on association of Rambler Group and online cinema Okko for RUVOD. As a result of non-cash deal, Era Capital (ex-owner of Okko) will receive minority stake in Rambler Group, which also includes such cinema networks as “Cinema Park” and “Formula Kino».

Such an asset as OKKO logically complements the ecosystem of Rambler Group: by adding strong online cinema market player to the set of assets United Rambler Group is becoming an integrated manufacturer and distributor of professional text (articles, news) and video content (movies and TV series) providing access to this content through first-class user experience both in online and offline, with loyalty program and creating a unique, enriched with big data marketing platform that allows advertisers and partners to interact with millions of loyal engaged users on all available platforms.