The image of an Internet pirate — sort-of-geek-technician, who is fighting for freely exchange of information – has been untrue for a long time. Specialists of…
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"STAR WARS" WILL APPEAR EXCLUSIVELY IN THE BOOKMATE APPLICATION
From December 1, Bookmate subscribers will be able to read “Star Wars” comics. This is a unique initiative: first time in Russia the iconic comic franchise…
IN 2018 MEDIASCOPE WILL MEASURE COUNTRY SIDE AND MOBILE TV VIEWING
Research company Mediascope announced at its client conference that it`s going from measurement of television to measurement of total-video and following that strategy systematically. The Director…
ONLINE CINEMAS BEGAN TO MAKE MORE MONEY ON RUSSIAN MOVIES
The income of Russian online cinemas from showing Russian movies is growing. In paid services it reaches 10-15% income, and on sites operating on advertising model,…
HOW MUCH MONEY DO RUSSIAN PIRATES MAKE AND ON WHAT
Pirates of the Russian Internet were able to get used to new conditions of existence — wide using of anti-piracy law has not led to the…
ABOUT THE INVISIBLE HAND OF THE VОD MARKET
In late 2016 – early 2017 there was a discussion in the public sphere and big offices – is it necessary to regulate the emerging OTT…
MAIL.RU GROUP WILL START INDEPENDENT SALES OF VIDEO ADVERTISING IN UGC-VIDEOS IN VKONTAKTE
Mail.Ru Group and its commercial partner Gazprom-Media Digital in 2018 will split the sale of video advertising on the social network Vkontakte. Mail.Ru Group will sell…
SPORTS BROADCAST IN ODNOKLASSNIKI BROKE THE RECORD BY QUANITY OF WATCHING OVER TV
The interest of the audience for live broadcasts of the Moscow stage of the Grand Prix of figure skating Rostelecom Cup in “Odnoklassniki” exceeded expectations. The…
THE PAY-TV MARKET IN RUSSIA IS STAGNATING
According to the latest Telecom Daily, a Russian pay-TV market is stagnating. The head of the Agency Denis Kuskov said, “Because of market stagnation, operators of…
USING OF STREAMING SERVICES IN MARKETING
Angelina Reshina, CDNvideo company marketing director, tells how not just to attract the attention of the audience, but also to make it stay. Video is the…