Online cinema Okko analyzed what Russian watched during New Year’s holidays from 30 December 2017 till 8 January 2018. “Atomic blonde” became the most popular, beating “Blade Runner 2049”, top most popular films also included “Yolki 5”. A third of all views came in the films of Russian producers.

The number of film views in the cinema online Okko in New Year’s holidays has increased more than 2 times in comparison with the same period in 2017, while the share of views of Russian films (compared to the previous year) has changed in favor of local content: 32.6% versus 26.2%.
The Christmas movies were popular on December 30-31 and January 1; on 31 of December, 8 of the top 20 movies watched by the Russians, were traditional holiday films: “ Yolki 5”, “Ironia Sudbi”, “A Christmas story”, “Ivan Vasilyevich meniaet professiyu”, “Home Alone”, “Operation “y”, “Yolki”, “Cold heart”.
December 31 and January 1 family and children’s content was the leader of the views, in particular, such films as “Fiksiki: Big secret” and “Posledniy Bogatyr”, and from January 2 adults took the remote: on first positions were “Blade Runner 2049”and “Atomic Blonde”.

Top 5 films viewed over the holidays 2018:
1. “Atomic Blonde”
2. “Blade runner 2049”
3. “Yolki 5”
4. “Moana”
5. “Posledniy Bogatyr”

According to the research, users mostly watched drama (17%) and cartoons (16.3%). The two leaders in style were the same; at the same time third place in the top of the most popular styles were comedy (11% versus 8.7% in the New Year’s celebrations in 2017).

Top 10 styles viewed on holidays in 2018:
1. Drama 17%
2. Cartoons of 16.3%
3. Comedy 11%
4. Adventures 10.2%
5. Thrillers 9,6%
6. Fiction 8.5%
7. Family movie 8,3%
8. Action movies 7.8%
9. Detectives 3,3%
10. Melodrama 3,0%

Top 10 styles viewed on holidays in 2017:
1. Drama 19,1%
2. Cartoons of 14.8%
3. Adventures 11.8%
4. Thriller 10.6%
5. Fiction 9,1%
6. Action movies 9%
7. Comedy 8.7%
8. Family movie 7.3%
9. Detectives 2.8 %
10. Melodrama 2.2%

Interesting statistics of films watching was observed in different cities of Russia. If December 30, 2017 and from 1 to 8 January 2018 an absolute hit of watching from Kaliningrad to Vladivostok was “Atomic Blonde”, December 31 tastes of residents of the Russian Federation were noticeably different.

December 31 and January 1-8 2018

December 31 2017

“New Year’s holidays — is traditionally a hot season for online cinemas. During the holiday’s period, we recorded the trend of all 2017 — growing popularity of the Russian content in VOD. The audience watched not only Christmas classics but also new releases of local film companies. Other changes that we can mention were the increase in views of Comedy and family movies content,” — says Ivan Grodetsky, General Director of Okko.