Social network “Odnoklassniki” introduced a line of its own weekly online show. In addition to the evening show “OK connected!, which broadcast in OK since 2016, a humorous show of Vadim Galygin and the program with advices on education of children from star fathers appeared in social network.

Humorous “Joke show” of Vadim Galygin with the participation of Russian celebrities was launched in “Odnoklassniki” last Sunday and will come out twice a week. During the show, four star guests are divided into two teams, tell jokes or funny stories, and a special mechanism determines the winner by the volume of laughter in the hall. In the future, online viewers in OK will determine the best jokes: by the number of positive comments and emotions left to broadcast at the time of the story. Mikhail Galustyan, Alexei Yagudin, Nyusha, Alexander Revva, Anna Khilkevich, Burito and other celebrities will come to visit Vadim Galygin in the first season. Show is producing by WMG Company known for its work on projects for STS and “MUZ-TV” TV channels — in particular, the TV game “Crocodile” and travel reality “Russo Turisto”.

In “Cross father” weekly show star guests share with the audience stories about their childhood, their own children and their education. The pilot season of the program gathered more than 15 million views in Odnoklassniki: Denis Klyaver, Askold Zapashniy, Anton Komolov, Mikhail Shats and other stars visited the host of the show, singer Lina Milovich. The new season of the show starts in the coming months.

A distinctive feature of online shows in Odnoklassniki is the maximum involvement of social network users. Every show is broadcast in the format of a live broadcast; it allows viewers to share emotions from view with each other in an online chat. Questions for the guests of “OK.Connected!” are being gathered in a group of the project in social network, and the audience of “Joke show” will be able not only to influence the choice of the winner of the release, but also to get the opportunity to be in the broadcast of the program by sending a good joke.

For each of the show OK is negotiating with the advertisers about integrating. Brands that advertise in online shows will be able to get detailed statistics on their integrations.

Marina Krasnova, Director of products “Video” and OK live of social network Odnoklassniki: “Exclusive content is one of the main trends in the development of social networks. Presented line of shows covers several popular topics among users of OK: themes of family, humor and life of stars. Because of it, content formed in the social network unite the interests of the widest possible audience. This gives users the ability to share emotions with each other and attracts a new audience. In 2018, we will continue to actively develop this direction, add new topics and cooperate with producers of shows and TV series: both well-known in the market and young production teams.

SOURCE: ODNOKLASSNIKI