Data Screen, a company that provides right holders cloud-based solution for management and analysis of digital content distribution, has signed an agreement on strategic partnership with Russian branch of Nielsen, global measurement company (LLC “A C Nielsen”)

Starting May 2018 there will be launched new solution Nielsen OTT powered by Data Screen, based on Data Screen technology. This solution enables right holders to analyze on day-to-day basis the results of content consumption and monetization on key video platforms to evaluate revenues, marketing ROI and better knowledge of content stir within consumption chain to find audience preferences and rise operational efficiency.

“We are excited with the opportunity to enlist the experience and support of Nielsen in Russia – I am sure that through joint efforts we will be able to offer the right holders a time to market solution that is necessary in order to fully implement the potential for content rights monetization in a rapidly growing up digital environment”, says the founder of Data Screen Anatoly Vorontsov