Research company Mediascope announced at its client conference that it`s going from measurement of television to measurement of total-video and following that strategy systematically. The Director…
Category: Technologies
YANDEX WILL EVALUATE THE EFFICIENCY OF ADVERTISING ON ITS VIDEO PLATFORM
“Yandex” has tested its brand lift – a new tool for evaluating the effect of advertising in video network of the company. The study is based…
by RUVOD
MATCH TV IS PROTECTING FROM PIRATES ON YOUTUBE
“Match TV” plans to protect YouTube videos from illegal distribution through Content ID mechanisms. During the first week of work in YouTube system revealed more than…
by RUVOD
ROSKOMNADZOR HAS OPENED THE PERSONAL ACCOUNT OF THE COPYRIGHT HOLDER
Roskomnadzor developed an electronic service through which copyright owners can complain on pirate Internet resources. Department believes that a personal account of the owner will make…
by RUVOD