In New Year`s holidays Moscow citizens were watching popular Christmas comedies and new movies of 2017. T his is according to data of analytics of “Video…
Tag: CONSUMPTION
RAEC AND OKKO MADE A STUDY OF DEVELOPMENT OF RUSSIAN MARKET OF ONLINE VIDEO SERVICES
In 2017, Russia together with online cinema OKKO made a study of development of Russian market of online video services from 2010 to 2017 “Ecosystem of…
2017-TH YEAR BECAME A TURNING POINT FOR BUSINESS OF ONLINE CINEMAS
The analysis of the trends of the year from Anastasia Plotnikova, the marketing Director of online cinema Okko. The idea to make money on selling movies…
ABOUT THE INVISIBLE HAND OF THE VОD MARKET
In late 2016 – early 2017 there was a discussion in the public sphere and big offices – is it necessary to regulate the emerging OTT…
MARKIT IHS: NETFLIX IMPACT ON THE MARKET IN CENTRAL AND EASTERN EUROPE
According to IHS analyst Markit Andrei Popov, Netflix has a significant impact on subscriber television in Central and Eastern Europe, despite the fact that its penetration…
MEDIASCOPE: INTERNET USERS ARE WATCHING 63% LESS COMMERCIALS THAN TV VIEWERS
Online viewers watch 33 commercial videos monthly, its 63 times less than on TV. This was told by Mediascope research company. This format is more popular…